Have a look at our
Projects
#GoGreen
A viral social media campaign for Greeny launch in China
Challenge
- Strong competition from other electric car brands
Strategy
- GoGreen with influencers, games, UGC to promote, educate, encourage
Delivery
- Three phases on WeChat, Douyin, Weibo for reach and engagement
Results
- 80M+ users, 8M+ engagements, 250% awareness, 200% preference, 150% sales
#AI Magician
AIGC-themed promotion for Lily Bloom perfume
Challenge
- Lily Bloom is a natural perfume, but consumers do not know or trust it.
Strategy
- Collaborate with AI artists, use AI technology and UGC to show, evoke, and praise the charm and value of Lily Bloom.
Implementation
- Step one: AI artists use Lily's materials to create poems, stories, songs, drawings, etc., and share them on social media. Step two: Users can create or modify AI works on their own at Lily Art Hub, and share them on social media, using AI Magician hashtag, participate in interaction and draw.
Results
- 100 million+ users participated, 10 million+ interaction volume, 300%+ brand awareness. Lily Bloom and Lily Art Hub received positive reviews and spread, becoming a new force in the perfume market.
#Wine AI Magic
A viral social media campaign for Vino new product launch in 2023
Challenge
- Vino launch in 2023 with competition, quality, sustainability challenges
Strategy
- collaborate with AI sommeliers, influencers, wine lovers to showcase, inspire, celebrate Vino's premium and eco-friendly wines
Delivery
- First phase: four AI sommeliers create custom wine recommendations with Vino assets. Second phase: users create own wine pairings with Vino Wine Hub and share with Wine AI Magic
Results
- 80M+ users, 8M+ engagements, 250% awareness. Positive word-of-mouth and buzz for Vino's premium and eco-friendly wines and Vino Wine Hub
#Jewel AI Sparkle
A viral social media campaign for Gemma new product launch in 2023
Challenge
- Gemma launch in 2023 with competition, innovation, customization challenges
Strategy
- collaborate with AI designers, influencers, jewelry lovers to showcase, inspire, celebrate Gemma's unique and personalized jewelry
Delivery:
- First phase: four AI designers create custom jewelry designs with Gemma assets. Second phase: users create own jewelry styles with Gemma Jewelry Studio and share with Jewel AI Sparkle
Results
- 100M+ users, 10M+ engagements, 300% awareness. Positive word-of-mouth and buzz for Gemma's unique and personalized jewelry and Gemma Jewelry Studio
#Makeup AI Glow
A viral social media campaign for Lush 6th anniversary in 2023
Challenge
- Natura celebrate 6th anniversary in 2023 with competition, diversity, sustainability challenges
Strategy
- collaborate with AI artists, influencers, makeup lovers to showcase, inspire, celebrate Natura's natural and inclusive makeup
Delivery
- First phase: four AI artists create custom makeup looks with Natura assets. Second phase: users create own makeup looks with Natura Makeup Lab and share with Makeup AI Glow
Results
- 120M+ users, 12M+ engagements, 350% awareness. Positive word-of-mouth and buzz for Natura's natural and inclusive makeup and Natura Makeup Lab
Let’s talk about your project
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